Today I received a message from a total stranger thanking me for the blogs I post and the information I share. She expressed how implementing just a few of the tricks I’ve shared every Friday have helped her grow her business tremendously, and I smiled, as I realised how effortlessly I now implement my Universal Laws of Business on a daily basis.
Implementing these laws guarantees my financial flow. I can’t remember the last time I had a day where I DIDN’T make money. It’s not a bragging right. It’s a fact. We all have an entitlement to an abundant flow of ‘insert desired acquisition here*, but sadly only a few of us know how to tap into this Universal delivery service.
I only share my Universal Laws with those on the MYBD course (sorry folks), but just to give you a tiny insight, one of them has a lot to do with giving… giving in order to receive.
This practice is one that should be applied both in life, and in business, and once you get the hang of it, it’s a really fun game to play!!
Let me share a real life example with you…
On Tuesday afternoon, whilst at work in the office, I received a call from my mum. My sister was having a hard time with various things and needed a little family support, and so I left my very urgent to do list on the desk, had a quick shopping spree, wrapped up some goodies and headed over to her place to ‘give’. Safe to say she was happy with the bag of feel-good pressies and some sisterly bonding time…
Now, most sensible people wouldn’t ditch urgent to do lists for anyone, and they certainly wouldn’t go splashing the cash when the abandonment of said to-do lists will result in absolute cash flow reduction and potential client loss. BUT. Guess what happened the next day? I turned over 5 figures before lunchtime!! From just one customer… who was insanely grateful to have stumbled across me and my studios.
Now how’s about that for giving and receiving?!
Let’s look at the insanity of this method in a more practical business sense…
The Customer Value Ladder
Some call it a sales funnel, others a marketing funnel, others customer acquisition tactics… whatever you want to call it, it’s basically intelligent use of psychology and the art of giving in order to receive. Let’s call it the gift game! (Officially copywriting ‘The Gift Game’ as of Friday 29th July 20:47 UK Greenwich Mean Time).
In a nutshell, here’s how it works:
- Offer potential customer something for FREE in exchange for their email address
- Begin relationship with potential customer based on the free product / service offering
- Extend an olive branch with a low price point
- Potential customer can’t resist and becomes a paying customer
- Love affair begins between you and your customer
- They can’t stop buying from you because you’re so addictive
- All because you gave them a gift!! Awww!!
Now obviously it’s a lot more complicated than that as one must understand customer psychology in order to master this art form. Automating the process also makes it even more fun because then you start to make money in your sleep. I do this every night without fail. It’s a pretty neat trick. But then, if you look at my blog… you’ll see I give a lot of love, a lot of knowledge, and it comes from a genuine and authentic place, so by Universal law, those gifts are going to come back to me tenfold in the format of finance. Woopee!!
Why not start your own little Gift Game this weekend? I’d be more than happy to chat through your ideas with you on the phone. My #FreebieFriday this week is 20 minute business consultations on the phone (or in person if you’re London based) this Saturday and Sunday in a bid to help you get Monday-proofed.
Reach out to me on firstname.lastname@example.org, I’d love to hear from you!!